Camera or model
Some frames come through a lens, some through language. The decisions behind them are identical: where it sits, how it’s lit, when to cut.
Filmmaker · Editor · AI Director
VLAD GRIGOROV
I direct and shoot music videos and commercials in Bucharest — on camera, or with generative AI, from concept to final frame.
Directed, not automated
Every angle, move, lens and light is a choice I make before anything gets made. Nothing in the frame arrives by accident.
Finished like film
Grade, rhythm, sound. Every frame gets the same finishing pass, whatever it was made with.
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The camera is optional now. What stays is the eye : the instinct for a frame, a mood, a story worth sitting through.
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Selected Work
Live-action cinematography and editing, alongside AI-directed music videos and commercial work.
AI Advertising
Live-Action Music Videos
AI Music Videos
Meetings.ro — Spots
Cinematic AI Shorts
Virtual Influencer · TikTok
@andreeavaleriareal
An AI-generated persona, built and grown from scratch — every post written, imaged and animated with generative tools.
- 920
- Followers
- 4.5K
- Likes
- 100%
- AI-made
Website · Concept → Launch
Visit site ↗
Casa Cartarum
A full brand website designed and built end to end — concept, research, copy and the AI hero film, all created by me.
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The Craft
End to end, from camera and prompt to final grade.
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01
Concept & Direction
Treatment, look and shot design. The film is decided before a single frame is shot or generated.
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02
Cinematography
Live-action footage and generative imagery shaped through light, lens, framing and motion.
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Editing & Sound
Rhythm, cut and score that turn frames into a film.
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Color & Finish
Colour grading and delivery — one consistent, cinematic look across every shot.
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About
I'm Vlad Grigorov, a film director and cinematographer based in Bucharest, working across live-action production and generative tools. I shoot and edit real-world footage, then bring the same eye for light, framing, rhythm and performance to AI-directed work.
My work sits between cinema and code: hands-on cinematography and post-production on one side, generative storytelling and rapid creative workflows on the other. Whether the image comes through a camera or a model, the goal is the same — make the frame feel alive.
- 50+
- Films & spots
- 4
- Years directing
- ∞
- Frames rendered